SAINT MARY-OF-THE-WOODS, Ind. – Saint Mary-of-the-Woods College Associate Vice President for Athletics Kevin Lanke announced Monday that SMWC Athletics has entered into a partnership with Influxer to provide new Name, Image and Likeness (NIL) opportunities for Pomeroys student-athletes.
Founded in 2022, Influxer was created to help student-athletes navigate and succeed in the evolving NIL marketplace. The company partners with more than 500 colleges and universities nationwide, allowing student-athletes to launch personalized merchandise stores featuring officially licensed school branding.
Through the partnership, SMWC student-athletes will have the opportunity to create their own online storefronts where fans can purchase customized apparel and merchandise tied to their name, image and likeness.
Influxer's platform allows athletes to sell a wide variety of products including shirts, hoodies, hats, jerseys, drinkware and other merchandise. Each item is approved through the institution's licensing process, ensuring all products align with official Saint Mary-of-the-Woods College branding.
In addition to providing a platform for merchandise sales, Influxer also emphasizes education and professional development for student-athletes navigating NIL opportunities.
The company offers free one-on-one coaching sessions covering topics such as social media marketing, financial literacy, taxes and contract evaluation. Influxer also provides paid internship opportunities for student-athletes in areas including marketing, graphic design and business operations.
"We are excited to partner with Influxer and introduce this opportunity for our student-athletes at Saint Mary-of-the-Woods College," Lanke said. "Name, Image and Likeness continues to reshape the college athletics landscape, and this partnership allows our Pomeroys to explore their entrepreneurial interests while building valuable professional skills that extend far beyond their time in competition."
Influxer operates on a non-exclusive model, allowing SMWC student-athletes to pursue other NIL opportunities while participating in the program. The platform also features a flat-rate compensation structure designed to provide transparent earnings for participating athletes.
Once student-athletes opt into the platform, fans will be able to browse and purchase merchandise through the official Saint Mary-of-the-Woods College Influxer store as well as through individual athlete storefronts. New products and designs will continue to be introduced throughout the year.
The partnership represents another step in SMWC Athletics' commitment to supporting the holistic development of its student-athletes by providing opportunities that combine athletic success with real-world learning experiences.
